iQ Font

Two typographers, Pierre & Damien, and a pro race pilot, Stef van Campenhoud, collaborated to design a font with a car. Incredible maneuvering and some coloured dot tracking lead to the final product which I have to admit is impressive and can be downloaded from the website. Incomparably in terms of originality for car advertising campaigns though this may be because it is the only font-based campaign for a car I have seen so far.

Video [Vimeo] – www.vimeo.com/5233789

Website – www.iqfont.com