Honda Insight
‘Let it Shine’, the latest spot by Honda, directed by Erik van Wyk and produced by Bouffant via Wieden+Kennedy’s Amsterdam branch, has been produced to spread the news of the new environmental brand platform by Honda without the need for all the green.
All stops were pulled out as what is possibly the world’s largest LED screen, composed of hundreds of Honda Insights, relays iconographic stories at dawn of hugs and kisses, frowns turned into smiles, and general good will, which are all meant to convey people’s inherent wish to be good.
Something to watch and share.
‘The Making of’ – www.vimeo.com/4295148
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